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Huffington Post, UK: Cognizant’s Head of Media Consulting, UK and Ireland Says New Entrants Are Showing Broadcasters what is Possible

“The way we consume media is changing rapidly and the once loyal TV viewers are becoming increasingly distant from traditional broadcasters,” writes Chris Lawrence. “Across the globe, broadcasters are being out-bid by cash-rich and on-demand technology players such as Amazon, Netflix and most recently Apple, leading to vast amounts of traditional subscription cancellations.”  Excerpts:

“Technology giants have raised the bar, spending more than ever before on high quality shows. It has become clear that to keep up, broadcasters need to make sure that they are investing more money on producing shows and films that draw in audiences.

In order to spend additional budget on production, cost savings need to be made elsewhere.

Broadcasters are using technology to streamline back-end operating costs.

Automating back-end operations is a crucial step towards greater agility, enabling broadcasters to maximise revenue from content.

The use of AI to boost the customer experience means that broadcasters can then invest additional time and effort into the front of screen services. 

In the world of Netflix, Amazon and Hulu, consumers no longer have a go-to channel. Broadcasters are challenged with making sure content is ready and available when and where their audiences want it and of course, that it is easy to find.

From AI to the cloud, it is time for broadcasters to review legacy IT systems and consider technologies that will help streamline operations, adapt to evolving viewer appetites and focus spend on bringing relevant, quality services to their audiences more quickly.”

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