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AdAge, U.S.: Brand Partners with Brooklyn-Based Creative Content Shop Mustache to Kick Off World’s Quietest Revolution

Excerpts from AdAge’s article:

“It all started with a nap. Meet Yawn Yawnson: the first-ever hype man for sleep. Silk-pajama-wearing Yawn contrasts the serenity that is typical in sleep marketing and instead channels the energetic and over-the-top style of today's motivational speakers.

In a series of spots produced for YouTube, Facebook and Instagram platforms, Yawn addresses massive crowds and extols the power of his go-to sleep solution: Nectar, a memory foam mattress with unrivaled comfort and an unprecedented 365-night sleep trial. His fans, also known as Bedheads, go wild and partake in mattress surfing as a happily snoring customer rides atop the audience wave.

‘We all know a great night’s sleep is amazing, but most brands talk about it in a way that’s unoriginal and far from attention-grabbing,’ said John Limotte, CEO and Executive Creative Director, Mustache. ‘From a strategic perspective, we couldn’t have asked for a more aligned client partner than Nectar by Resident, as they allowed us to literally bring sleep education to life in an exciting way through the creation of Yawn Yawnson.’”

Click here to read more.

Cognizant Digital Business