Business Times, Singapore: Cognizant Singapore Recognized as Champion of Good 2018

"We believe that a lean workforce should not be a constraint in contributing to a larger cause to make a positive societal difference,” said Jayajyoti Sengupta, Head, Asia Pacific. “There are many examples today of smaller and leaner firms that have woven corporate social responsibility into the fabric of their strategy so that giving becomes an integral part of their operations.” Excerpts:  

“Cognizant, a multinational corporation that provides IT services, operates on a bottom-up approach to its volunteering programmes. With its volunteer programme that was launched in 2007, named Outreach, a platform for employees to volunteer for causes they are passionate about was created.

What started as a grassroots initiative in India is now a global movement within the company and every month, employees are recognised with the Heart of Gold title for outstanding volunteerism, and honoured as Changemakers on a quarterly basis in recognition of their sustained volunteering efforts.

Sengupta said that some ways to promote participation in CSR programs include encouraging employees to participate in their pet causes by matching grants, conducting volunteering marathons on dedicated days, amplifying impact by partnering with customers and vendors on areas of common concerns.”

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