Dataversity: Cognizant’s AVP, Center for the Future of Work, Outlines how to Build a Culture of Trust to Tackle Data Privacy

“The raging debate over privacy has only gotten bigger in the wake of GDPR,” writes Robert Brown. “Trust is now a competitive factor. How do businesses earn it? How do they keep data open, free and protected?” Excerpts:

“The manifold issues stirred up by Data Privacy, related legislation, and the risks and pitfalls are in the headlines (and your Twitter feed) every single day. It’s a subplot to the great story of our time that is AI and it is understandably sidetracking the excitement of possibilities in the digital age.

Based on our research, companies can avoid data pitfalls and help privacy flourish in the digital age if they follow a few key dos and don’ts:

• Promote public policy that rewards privacy ethics. Getting on board with regulation, like the proverbial apple a day, may help keep antitrust away.
• Embrace the need to monitor privacy and create a C-suite level position to lead the charge.
• Implement metadata protection initiatives.
• GDPR is not the enemy. Legislative changes like GDPR could be the driving force of business success in the future.
• Don’t neglect sound ethical principles. Instead, double down on ethical behavior.
• Don’t overreact. On the road to the future of privacy, course corrections and pivots will be a natural and necessary occurrence.”

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