Cognizant’s Center for the Future of Work recently published the whitepaper, The Culture Cure for Digital; How to Fix What’s Ailing Business, which outlines the steps organizations must take to reshape culture in order to energize people for work in the digital age.
“Culture matters, and the most effective business leaders know when it’s right,” says Euan Davis, AVP, Center for the Future of Work. “The millions of dollars invested in a company’s digital journey is money wasted if the workforce isn’t onboard. Culture (still) eats strategy for breakfast.”
For business leaders who’ve never paid much attention to their work culture, making it a primary focus can be a daunting task. In partnership with Cognizant Digital Strategy’s Organization Change Management (OCM) group, Cognizant’s Center for the Future of Work has charted the elements of culture that matter most in the digital age:
Many organizations will find their culture at odds with the rapid emergence of technology and the sheer variety of work styles that now proliferate across the workforce. It’s critical for leaders to tune the work culture to nurture, anticipate and propel people, and the business, forward.
“Fast or slow, leaders need to take an activist approach to shaping culture,” says Joseph Navarre, VP, Cognizant Consulting, Digital Strategy. “This means leading employees through the opportunities presented by the digital age and preparing them to use the new tools that will generate value.”
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