The Financial Express / Express Computer: Vice President of Mobility at Cognizant Says Enterprise Mobility is Key to Success and Enables Companies to Create New Business Models

“Mobile devices have become the centerpiece of our work and personal lives,” writes Sowri S Krishnan. “Add cloud-enabled social tools and predictive analytics and you have a business environment that is always on the move. This new IT landscape is profoundly changing the way companies relate to their customers, interact with employees, and bring products and services to market. Enterprise mobility is not only a pathway to convenience and efficiency in this new world of work, but also a key driver of business innovation.” Excerpts from the article:

“Enterprise mobility isn’t just another IT project. The most successful enterprise mobility strategies are built on a strong collaboration between business and IT. This approach allows the business the freedom to innovate while providing IT the control to do it securely.

Mobility is providing reach, ubiquitous connectivity and new ways of interacting with employees, partners, customers, consumers and prospects. Innovative mobile solutions can radically increase convenience and productivity for various constituencies and provide them with a superior experience.

At the first level of enterprise mobility, or Mobility 1.0, companies seek to mobile-enable or mobile-optimize their websites, existing Web apps and digital assets to increase productivity for employees and customers. With Mobility 2.0, organizations typically look to transform business processes via mobility.

Few companies have yet ventured into the Mobility 3.0 territory, in which organizations leverage mobile technology to create entirely new business models and revenue streams. In Mobility 3.0, both B2B and B2C companies have greater opportunities to reach their target markets directly to improve profitability or add new customers. Mobile payments on feature phones, as well as smartphones, are enabling access to whole new continents of consumers.

Therefore enterprise mobility is no longer an option, but rather a critical business requirement. Winning the future will require companies across industries to embrace mobility platforms that unlock productivity and competitive advantage and optimize ongoing process changes that span the core operating model.

The use of mobile computing in business today goes far beyond e-mail access, messaging services and horizontal applications. The ecosystem now includes access to core enterprise applications, both services and data.”

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