Information Age, UK: Cognizant’s Vice President and Chief Digital Officer for Retail, Consumer Goods, Travel and Hospitality Says Blockchain Could Have Solved Dutch Egg Supply Chain Worries

“It is often extremely difficult to map the paths of goods, and supermarkets have a hard task on their hands to unearth the foods and products that are tainted from the infected Dutch eggs,” says Scott Clarke. “However, blockchain could provide the solution for future scenarios.” Excerpts:

“Blockchain is already being used by food suppliers and retailers to prove authenticity and increase consumers’ trust in their brand.

It can also be used to provide complete transparency across a product’s end-to-end supply chain journey. Not only will this help prevent the spread of contaminated goods, but it can also cut down food fraud, which is estimated to be worth $40 billion.

Proving goods’ authenticity is just the tip of the iceberg for how blockchain could be used in the grocery sector. Combining the technology with IoT can help brands track the provenance of goods.

Blockchain, combined with IoT, has the capability to track temperature throughout the chill chain, with each set of readings linked to each other in chronological order and with non-editable timestamps. This helps improve the quality of goods hitting the shop shelves.

For food suppliers, the long-term benefits of proving the authenticity of products, improving the quality of food and cutting down costs along the supply chain, should outweigh the obstacles.

With consumer expectations for quality and authenticity only set to rise, building a blockchain strategy will be key for maintaining brand reputation, minimizing contamination and fighting fraud, as well as boosting margins.”

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