Ivey Business Journal: Putting Social Media to Work at Cognizant

Cognizant's ability to leverage social media for knowledge sharing, virtual collaboration and innovation is described thoughtfully in this article by Thomas Davenport, noted author and  President's Distinguished Professor of IT and Strategy at Babson College; Bala Iyer and Salvatore Parise, Associate Professors at Babson; and Sukumar Rajagopal, Cognizant's Chief Information Officer and Head of Innovation at Cognizant. Sukumar was the Chief Knowledge Officer when Cognizant 2.0, the company's knowledge sharing platform, was rolled out. The article also covers Cognizant's culture of innovation and peer networking strategy from Cognizant 2.0 through the company's Cognizanti ecommunity, which differentiate Cognizant from its competitors.

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