sanjivgossain-managementtoday-mayaManagement Today: Cognizant’s UK, Ireland and the Nordics Head Writes About Success in a Hostile Environment31-2013

“Technology is developing so quickly that it can completely reshape traditional industries, and even create new ones within the space of a few years,” writes Sanjiv Gossain. “Opportunities for innovative companies are created constantly, but capitalizing on them means identifying a niche quickly, and bringing in new skills and knowledge to help the business adapt to a new trading environment. Incidentally these do not have to come from outside the organization, and there is much that can be done to foster a culture of learning and innovation amongst existing employees.”

He adds, “Social media, the mobile workplace, automated data analysis and cloud computing together offer the potential to give an enterprise such a significant boost to its productivity that it could potentially make the difference between success and failure. Taking that opportunity requires new skills and expertise, but doing so affords a freedom and flexibility that makes it easier to define and defend what a company represents to its customers. Such an approach comes from within, and the willingness to embrace change must be part of the company’s culture.”

Gossain notes that it has always been important to know where your company sits in your marketplace but, in a hostile economy, with markets in constant flux, it is now absolutely vital. “Companies that can adapt to the changes in how business is done, strive for innovation and demonstrate the clarity of their objectives are the penguins of business today – to emulate them, business leaders must find the one thing that their business can do better than any other, and work with those who can help them maintain and build on that status,” he writes.

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