The Wall Street Journal (CIO Journal): Cognizant’s Executive Vice President of Strategy Writes About Code Halos and Earning and Keeping Trust in a Transparent World

“Our world is rapidly digitizing, creating new economic opportunity and redefining the boundaries of privacy,” writes Malcolm Frank, who along with Paul Roehrig and Ben Pring, is a co-author of Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business. Excerpts from the article:

“Some companies have dominated their markets because they understand the virtual you (which we call your “Code Halo”) and actively engage with it. In fact, just six firms—Amazon.com Inc., Apple Inc., Facebook Inc., Google Inc., Netflix Inc. and Pandora Media Inc.—have collectively generated over $1 trillion in combined market capitalization in just the last decade by providing the mass personalization and curated experiences by delivering to the digital you.

The race is on. By 2020 more than 50 billion machines will be instrumented and online, and most corporations will be managing 50 times more data than they were in 2010. Myriad aspects of our lives will be instrumented and digitized…and then personalized to our needs.

With great insight comes great responsibility. Winning organizations will be those that generate and maintain trust in this digital economy.

Companies participating in the digital economy need to establish not just technical safeguards to protect and not abuse customer data, but also the right processes and cultural norms within the organization."

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