The Times of India: Cognizant’s Executive Vice-President of Strategy Cites the Company’s Client Engagement Model as its key Differentiator

“Clients are today in an environment where they need to cut costs, save money, and yet innovate,” says Malcolm Frank. “That’s because they are going through a secular change in their economies and in their business models (on account of the slowing growth). And they are simultaneously seeing a structural change in their technology environment.”

According to Frank, corporate IT architecture has entered a new phase where social, mobile, analytics and cloud are becoming increasingly important. “Cognizant’s value has been in its ability to cater to these new requirements – helping [clients] to cut costs and innovate,” he says.

Frank adds, “We leveraged our long-term investments in building industry expertise and our Two-in-a-Box™ delivery model. This makes for much better client relationships, and a better understanding of what they need. So we are able to develop business solutions more relevant to them and invest ahead in next generation technologies.”

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