ComputerWeekly: Cognizant’s Vice President of Enterprise Information Management Sees a Correlation Between the Workforce’s Digital Knowledge and the Exploitation of Big Data for Competitiveness

“You need to see through the digital-savvy rule among the unemployed and find out how many of them have graduated in technology, as well as understanding how many graduates are analytics focused – and they include people who’ve studied science, engineering and mathematics,” says Karthik Krishnamurthy.

He says there are not enough university courses in big data analytics, and yet the digital savvy among the unemployed can help organizations to understand social media and other digital channels to gain an insight into customer behavior and sentiment towards them. There is therefore a correlation between the workforce’s digital knowledge and the exploitation of big data to achieve a higher level of market competitiveness.

“There are four elements: the impact of social channels; the actual business value that organizations can obtain from things such as customer preferences; how you handle the data; and how you clean and look at the data to ensure its quality,” he says.

With these four elements the digital knowledge of employees can, in his view, increase the accuracy of data and enable organizations to “touch” more social channels, and visualization technologies can be used to understand the extracted data from these sources and the growing number of traditional, mobile and digital channels.

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