The US$8.8 trillion industry is growing at 3.9 per cent ― ahead of the global economy for the eighth consecutive year ― and continues to be one of the most dynamic industries. In this day and age of selfies and social media, travel industry providers must distinguish themselves in providing “Insta-worthy” experiences.

Artificial Intelligence (AI) has the power to completely transform the way we do things, personally and in business. We have seen many cases of small businesses that have used AI to deliver exceptional services and products that go on to outshine the competition, or examples where businesses have completely revolutionised an internal process.

Hollywood film-making is a boom-bust business. But might fast evolving technologies like AI improve the odds?

Perhaps so.

The digital era is catalysing business; it is unleashing technological change that may appear chaotic on the surface, but is resulting in massively powerful systems of intelligence that enable humans and machines to collaborate securely. By opening up newer means of communication with large data exchanges, new, connected ecosystems are changing the way people, devices and organizations exist, work and interact.

Would you buy a product or service from a company you have not heard of but was recommended by your voice-based personal assistant? Well, 46% of consumers in Southeast Asia recently surveyed said they would.