Health IT Outcomes, US: Cognizant Executives Discuss the Movement to Practice Healthcare via C2B On-Demand Platforms

“The on-demand economy requires more aggressive, even experimental intervention for a successful outcome,” says Patricia Birch, Senior Vice President, Healthcare Consulting. William Shea, Vice President, Healthcare Consulting continues, “Healthcare tends to think of itself as unique—and immune—but the platform economy is already at work in the industry.” Excerpts:

"Convenience, simplicity, speed and immediate satisfaction are the hallmarks of the on-demand economy. The platforms powering on-demand everything transcend business-to-business (B2C) and business-to-consumer models: new, consumer-to-business (C2B) platforms will empower consumers to build their own systems of care.

As the C2B healthcare economy disrupts traditional business value propositions, healthcare organizations must develop new capabilities and operating models to compete successfully as consumers gain more power over their healthcare spending. Four core business models are likely to emerge over the next three to five years; organizations may blend these to create unique models that suit their specific strengths and markets: become an on-demand C2B healthcare platform provider; become an insurance powerhouse; develop an integrated delivery model at scale; or morph into a health, wealth and lifestyle management entity.

A 'watch and wait' approach often works in healthcare but the on-demand economy requires more aggressive, even experimental, intervention for a successful outcome."

Click here to read more.