Skip to main content Skip to footer
Corporate stories
FinTech Innovation, APAC: Cognizant’s Head, Asia Pacific, Discusses why Digital Projects Fail

“The back office can never be ignored and it cannot change overnight,” says Jayajyoti Sengupta. “It still comprises very robust systems like mainframes, and include very strong data security processes and systems.”

Excerpts from FinTech Innovation's article:

“According to Jayajyoti Sengupta, head of Asia Pacific at Cognizant, the digital era brought with its particular emphasis on the re-imaging or re-purposing of business. All these efforts, however, may have the unintended consequence of ignoring the middle office or back office – both very important.  

‘The front office got a significant amount of investment because absolutely they're talking about the user experience, the customer experience line as well. All the service was happening with the end user. Now the back office, of course, it's not like that. We always make a joke that there are still more global transactions happening in one a day than there are Google searches. And that's true.’

Sengupta says too much effort is being focused on creating that desired user experience – focusing on the front-end as he calls it. The reality is that true success comes when a company is able to synchronize its efforts across front office, middle office, and back office.”

Click here to read more. (Site registration required.)

Application ServicesBanking, Capital Markets, Financial ServicesCognizant Digital BusinessCommunications, Media & TechnologyCommunications, Media & TechnologyCommunications, Media & TechnologyCommunications, telecomConsumer GoodsDigital Engineering Digital StrategyEducationEnterprise Application ServicesHealthcareInformationInteractive, Customer Experience, CXLife SciencesManufacturingManufacturing, Logistics, Energy & UtilitiesManufacturing, Logistics, Energy & UtilitiesManufacturing, Logistics, Energy & UtilitiesMediaOil & Gas, Utilities, EnergyRetailRetail, Consumer Goods, Travel & HospitalityRetail, Consumer Goods, Travel & HospitalityRetail, Consumer Goods, Travel & HospitalityTechnologyTransportation, LogisticsTravel, Hospitality

Connect with Cognizant

Careers

Be part of our journey to make a difference.

Contact

Let’s start a conversation.

Investors

View prior earnings releases and more.