Chief Executive, U.S.: Cognizant’s AVP, Center for the Future of Work, Discusses the Importance of Corporate Culture

“Thriving in the digital era demands a corporate culture that values innovation and collaboration,” writes Euan Davis. “The best leaders recognize that talented, inspired people are their company’s main engine for success.”

Excerpts from Davis’ article in Chief Executive:

“For better or worse, corporate culture plays an important role in companies’ adoption of the new ways of working and new technologies that move businesses forward: Receptive workforces speed adoption; skeptical ones cause it to slow, sometimes dramatically.

Executive awareness of culture’s role can affect the bottom line. Our 2018 study of senior executives found that among leaders who express concern that their company culture is holding back transformation and investments in digital business models, revenue growth is 36 percent higher than those who are more complacent towards culture.

Here are six actions executives can take to build cultures that prepare their organizations and employees for the changing nature of work in the digital age:

1. Set the stage for change.
2. Showcase your company’s positive work culture.
3. Open up organizational structures to rewire power and decision making.
4. Build people-to-machine workflows.
5. When it comes to employee experience, go for gold.
6. A strong culture expects employees to be vocal.”

Click here to read more.