The Times, Raconteur, UK: Cognizant’s UK Head of Retail, Consumer Goods, Travel & Hospitality Consulting Says Slick B2B Websites Count for Nothing if not Supported Effectively

“The way goods are distributed is changing rapidly with the arrival of new technology, which is redefining the business models of B2B sellers,” writes The Times, Raconteur. “Companies need to boost the customer service and personalization they offer customers. These are becoming more important than price and availability, which are increasingly seen as basics.”

Trish Young says this is just what the new B2B e-commerce systems offer. “Companies offering an integrated and seamless purchasing route will enhance the overall customer experience. The next level is to ensure this experience remains tailored throughout,” she says.

“Slick websites count for nothing if they are not supported effectively.” Sales orders are no longer set in stone, but can be presented in live documents that can be altered by suppliers and customers in real time. “As a result, businesses are increasingly unifying e-commerce and supply chain platforms, giving a single view of stock and allowing accurate forecasting, reliable fulfilment and catering to the rising demands of logistics,” she adds.

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