CNBC, UK: Cognizant’s UK Head of Retail, Consumer Goods, Travel & Hospitality Consulting Talks About the Risk of Counterfeit Goods in Black Friday Sales

With Black Friday sales, consumers are at risk of fraud, as they may be fooled by dodgy deals, warns Trish Young.

“These ‘deals’ can often be found on fake websites, which means consumers face an increased risk of faulty transactions, putting their payment details at risk or locking them in for multiple additional payments that they did not see within the small print,” says Young.

“The problem is that it is hard to prove authentication in many cases. Unlike ‘fair-trade’ symbols used for food products, retail customers are forced to trust authenticity when making rapid purchases without conducting diligent research,” she adds.

Young recommends shopping directly through a brand’s own digital channels and physical stores, or through a reputable retailer, to avoid counterfeit goods.

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