Huffington Post: Cognizant’s BFS Practice Head for the UK and Ireland Writes About the Mobile Money Opportunity

Tony Virdi, BFS Practice Head for the UK and Ireland, Cognizant

“As money becomes increasingly digitized, most businesses need to develop strategic, effective and timely mobile services to remain competitive and to cater to customer demand,” writes Tony Virdi. “Mobile technology has real potential to significantly change consumer-facing industries. Mobile money has arrived and is driving a disruptive shift in channel interaction with consumers, thereby accelerating the replacement of cash and bringing new products/services to consumers.”

Virdi adds, “Mobility is transformational in the same way as the internet has been. The most successful mobility strategies focus on anticipating customer needs and demands in tandem with adapting to how retail is evolving, for example how people prefer to shop. They are also built on a strong collaboration between business, IT and ultimately end users, and it is only by building strong partnerships that banks can ensure they capitalize on the mobile money opportunity.”

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