RetailWeek, UK: Cognizant’s Vice President and Head of Banking and Financial Services in the UK and Ireland Offers Advice for Retailers to Adapt to Mobile Payment

“Apple has a huge advantage in that its loyal fan base is already accustomed to making electronic payments using its technology and they have learned to trust the brand with their payment details,” says Tony Virdi, referring to the launch of Apple Pay in the UK, which has added to the continuing debate on the future of payments. Excerpts:

“The arrival of Apple Pay also gives any retailers which have lagged behind on their digital customer offering a very powerful incentive to catch up rapidly, since consumers will assume a smooth digital experience is the norm.

Flexibility is key—retailers must hedge their technology bets in order to choose a medium best suited to their customers’ needs.

For consumers, the preferred payments solution will not necessarily be the one that acquires the highest number of users, but the solution that is most secure and simple to use, regardless of the device.”

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