CMO Magazine, Australia: Cognizant Digital Works’ Australia Strategy Head Says Correctly Filtered User-Generated Content can Help Cope With the Increasing Demands of Feeding the Content Engine

“As organizations cater to more and more personas on the road to greater personalization, the demands on content production have grown exponentially,” says Susan Brown. “Correctly filtered and profiled UGC (user generated content) can help organizations cope with the increasing demands of feeding the content engine by augmenting their own content production.”

Brown points to a 2013 Livefyre’s Social Market Trends Survey, which looked at just how useful social content curation can be as part of a broader content strategy. The survey focused on social curation and the practice of finding, aggregating and repurposing social content to drive engagement and brand recognition. It found 82 per cent of respondents reported an increase in user engagement on their websites, 55 per cent used social curation to connect with their audience directly, and 57 per cent reported an increase in website traffic as a result.

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