“Cognizant is one of the notable companies that have seen success in using social media features for internal communication,” writes Financial Chronicle. “Its Cognizant 2.0 platform has been found to provide 15 per cent improvement in productivity, 8 per cent increase in on-time project delivery and 7 per cent improvement in the ability to deliver projects within the stipulated budgets,” the paper notes.
Three years ago, says Rajashree Natarajan, Cognizant saw a few key trends impacting the way the company delivered services to its customers: Globalization, networked and globally distributed delivery teams leveraging the ‘wisdom of crowds’, and the millennial generation at ease with a rapidly changing landscape of technology.
“The Cognizant 2.0 (or C2) ecosystem was introduced with the intention of connecting the company, its clients, and their vendors/partners on a common program management and knowledge-sharing platform, with strong Web 2.0 features (Facebook, Twitter, blog, chat and others),” says Natarajan. “Over the years, this ecosystem has expanded to be the de facto network for innovation, co-development, learning and development, and corporate social responsibility. This has helped the company win deals, increase client stickiness, communicate widely on a common platform, and also help improve employee retention,” she adds.
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