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Eureka, UK: Cognizant’s Chief Digital Officer, Manufacturing, Logistics, Energy & Utilities, Says Consumer Cars are Becoming Increasingly Intelligent Thanks to the Trickling Down of F1 Technologies

“Huge investments in F1 strategies have cascaded from racetrack to the ordinary roads as proven tech innovations have been democratized, reducing the cost for their introduction into the mass consumer car market,” says Prasad Satyavolu. “When we look at the cars we drive today, there are numerous features which have been influenced by the sport.” Excerpts:

“Thanks to advances in technology and creation of digital ecosystems, digital technologies are starting to make their mark in mainstream designs and out onto our roads.

Ten years ago, F1 cars had around 250 sensors built into them, used by engineers to record and evaluate the performance of the car in regard to its surroundings, including G-force, temperature, suspension displacements and speed, to name a few. This data is used to identify what needs to change in the design to help the car better respond to driving conditions and plan for every eventuality.

In the everyday commuter world, the evolution of cloud technologies and cellular communications is a major factor aiding in the transmission of car data to Original Equipment Manufacturers (OEM) with reduced latency.

Everyday cars will never be subjected to the same stress as those on the racetrack, but they do have wear and tear. Analytics on telematics data will spot and warn drivers of potential failures such as engine seizures or electrical/mechanical faults, as well as guide them to a safe location.

To take advantage of such opportunities, car manufacturers will need to follow in the footsteps of F1 crews by creating an ecosystem of digital technologies. This includes harnessing a real-time analytics engine and building a cloud infrastructure, which can collect, analyze and make sense of the data collected from customers across geographies.

Also, consider a revolutionary F1 pit stop approach to servicing everyday cars ― taking seconds to change tires and change parts instead of those hourly wait times at the repair shops.”

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