American Banker: Cognizant’s Global Leader for Banking and Financial Services Says Cognizant is Helping Banks with Numerous Initiatives Aligned Around the Bank of the Future

“One of the biggest drivers of business for Cognizant are certain new technologies financial services companies need help in using,” says Prasad Chintamaneni. Those include technologies to engage their customers with mobile platforms, to leverage cloud solutions, for social media, to look at the emergence of big data and unstructured data, and to use analytics to cross-sell and enhance the customer experience, Chintamaneni says.

Cognizant ranks fifth on the FinTech 100 announced in November 2013. This is the eighth consecutive year Cognizant has been on the FinTech 100 since the ranking’s debut in 2006. FinTech 100 is an annual international ranking of the top technology providers to financial services companies worldwide as named by American Banker, Bank Technology News, and IDC Financial Insights. It represents an elite group of companies that derive at least 33 percent of their revenue from the financial services industry.

“We’re helping banks with a multitude of initiatives,” says Chintamaneni. “They’re all aligned around the bank of the future.” Banks have found themselves in a back-to-basics environment, Chintamaneni says. “If you don’t leverage mobility and differentiate your offerings and products and services, it is hard for you to appear different from a bank across the street…The smarter banks have been going beyond legacy technology and embracing new technologies in an accelerated timeframe, so that they appear differentiated and evolved,” he says.

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