ComputerSweden: Co-Director of Cognizant’s Center for the Future of Work Talks About Leveraging ‘Code Halos’ for Success
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“Competition between companies in the future will revolve around how well they manage and create value based on information that surrounds people, organization, processes and products, or Code Halos,” says Paul Roehrig. “These Code Halos create new virtual identities for us as individuals and now this is playing out in the enterprise world as companies begin to compete based on information and data surrounding customers, partners, organizations, devices and employees.”
According to Roehrig, successful companies have used Code Halos, in the form of digital eco-systems, design and user experience, in ways that enable them to beat the competition. “The Code Halos exist around most people today. Struggling companies often failed to leverage these fields of information,” he says.
Explaining how Code Halos create winners and losers, Roehrig says, “All companies today must grow and make profit. More and more, success is a factor of how companies handle information in regards to people, processes and products. Fast-growing companies such as Facebook and Google show how quickly this development can happen, but this is not just a story of digital native companies. It is playing out in every industry such as manufacturing, insurance, banking, life sciences and others. The driving forces behind this development are social, mobile, analytics and cloud (or SMAC), big data, the Internet of things and connected devices that create new user experiences, such as wearable sensors.”
Code Halos, Roehrig says, encompass digital eco-systems, but are more than just digital shells. “Code Halos enable the creation of meaning and new user experiences based on what the users or consumers like, dislike, share, buy, log or comment on.” His take on the ground rules for success: “Start by putting user experience design front and center. Build and earn the customers’ trust by respecting privacy. Be transparent and offer the customers a good balanced deal between what they give and what they get in return.”
Click here to read the interview in Swedish and click below to read the translation.
