The Financial Express: Cognizant’s Vice President and India Country Manager Talks About Increasing Demand for IT Among Indian Corporates to Attain Global Standards in Execution

“India is a high-growth market for us and is as attractive today as any other market,” says Narayan Iyer. “We are at an interesting shift point today brought about by significant and far-reaching structural changes in economies, businesses and technologies.” Excerpts:

“In India, like elsewhere around the world, businesses are being buffeted by structural shifts because of globalization, consolidation, ethical consumerism, and the like. The once-in-a-decade shift driven by digital forces—including social, mobile, analytics and cloud or SMAC technologies, sensors, IoT, and many more—as well as the instrumenting of technologies is putting industries and businesses at a crossroads. The pace of change and innovation is like nothing we have seen before. Today innovation cycles have compressed so dramatically that business leaders in India are increasingly thinking of driving innovation agility both within the corporation and outside.

There is a palpable initiative among Indian enterprises to attain global benchmarks in execution and quality. They are increasingly focusing on the imperative to ‘think fast’ and ‘think forward’ in order to strengthen their relevance for the future. The ability to innovate—both for India and by India—is also higher because the industry today has become more complex and built much broader capabilities. “Digital India” will provide further impetus to the country’s technological makeover. The new rhythm of innovation, technology adoption and entrepreneurial thinking clearly holds tremendous promise for the IT services market in India.

Our value proposition to the Indian market is slightly different in terms of the services we offer. While we have invested in a dedicated leadership and sales team, our approach to this market is a lot more consulting and domain led. Over the last few years, we have seen significant growth in retail, manufacturing and communications.”

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