Investor’s Business Daily: Cognizant Shopper Experience Survey Shows Gen Y Influence

Tech-savvy millennials age 18 to 33 are leading the older generation rapidly into the world of online and mobile e-commerce, with big ramifications for retailers, according to the 2010 “Shopper Experience Study” by Cognizant and RIS (Retail Information Systems) News. "The baby boomer generation that has had the largest impact on U.S. culture after World War II is now giving that job over to Gen Y," said Steven Skinner, Vice President, Retail Practice, Cognizant Business Consulting.

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