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Cognizant in the News

Fortune.com, US: President of Cognizant Digital Business Says Cognizant has Added More Than 500 Anthropologists and Behavioral Economists to Help Companies Envision how Technology will Change Business

“The list of technologies that can transform how companies do businesses is long and growing longer by the minute. There’s software for customer service, sales, and marketing, and for crunching data to help executives make better decisions,” writes journalist Heather Clancy.

“Corporate customers are expected to spend an astounding $2.1 billion annually on technology by 2019, according to market research firm International Data Corp. The demand by companies for help with installing it all and teaching workers to use it wisely have prompted big technology consulting firms to make dozens of acquisitions of design and strategy agencies in 2016.

Clancy names Cognizant among the companies that “snapped up smaller firms that can help businesses dream up new business models, test ideas, and install the technology to make those visions reality” and expanded their digital teams in Europe, citing Cognizant’s buyout of Amsterdam’s Mirabeau (which counts airlines KLM and AirFrance as customers).

Gajen Kandiah

Gajen Kandiah, President of Cognizant Digital Business, says his organization has added more than 500 anthropologists and behavioral economists over the past six months to help companies envision how technology will change how they do business. Many companies struggle with how to envision how technology will change how they do business, he suggests.  “This a market that is quite confusing, and not really getting better over time,” he says.

While many technology consulting firms specialize in some of these areas, market researcher Gartner says only a handful of them are capable of advising customers about the full breadth of their digital strategies like their growth plans, cybersecurity, using the Internet of things, evaluating new technologies, and changing corporate culture. Gartner’s list of the best one-stop shops for digital services includes Cognizant.

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