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Forbes, UK: Europe Head of Cognizant’s Center for the Future of Work Says Mastering the Digital Economy is an Imperative

“Slow innovation cycles and an unwillingness to experiment will kill an organization’s ability to exploit the digital opportunities around them,” says Euan Davis. “Mastering the digital economy is an imperative. However, if deepening, broadening, strengthening, extending or improving your digital presence is not the number one priority on your agenda then you are playing by yesterday’s rules.”

Forbes writes: “A report issued by the business and technology services company Cognizant suggests that European businesses could see their revenues increase by more than $570 billion over the next two years through applying digital tools and technologies across their processes. The research — part of a global project aimed at discovering how digital technologies are changing work — found that executives need to be much more proactive in linking the physical and digital worlds. It also indicated that there was a widespread lack of faith in organizations’ leaders when it came to driving digital strategies.”

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