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Digital News Asia: Cognizant’s Vice President of Travel and Hospitality Says the New Era of Travel is About More Automation and Intelligence in Trip Planning

“Travel planning has changed radically in the last decade, thanks to the web and social media,” writes Debasis Basu. “A new era of travel is upon us and we can expect more automation and intelligence in our trip planning, powered by digital technologies such as social, mobile, analytics and cloud (SMAC).” Excerpts:

“Travel and hospitality companies can harness Code Halos—the swirl of digitally generated data that surrounds each of us as individual consumers—to transform their business models by offering an automated and customized trip planning experience, ushering in a new era for the travel industry in the not so distant future.

At the current pace of consumer digital activity and technology advancements, in the next few years, travelers can expect a much more personalized approach to how they plan vacations and trips.

By then, the capabilities will be in place for intelligent engines to automatically develop customized trip plans by aggregating disparate pieces of data that either travelers provide outright or are collected through their digital footprints.

Code Halos are applicable to not only consumers, but also organizations, products and devices. In the context of today’s consumers, many, if not most, have vibrant online lives, as they share their information with travel agencies, social media websites, search engines, banks, telecom providers, healthcare players, online communities, e-commerce sites and more.

These Code Halos also form around companies (where travelers work), transportation providers (mode of travel to destination), hotels (where travelers stay), travel intermediaries (where they often book trips), and beyond.

Travel and hospitality providers can begin to transform their business models and develop an intelligent planning capability by building the following:

- A strong product/ places halo: Form alliances to develop and maintain a standardized catalogue of destinations and points of interest in different regions and geographies.

- A halo: Develop innovative ways to assimilate the traveler’s information from social media networks, digital trails and different travel entities to build a complete traveler halo.

- Capabilities for Code Halo interfaces: Different entities across industries should build new interfaces through which they can collaborate.

- An ecosystem of sharing Code Halos: Seemingly unrelated organizations should develop digital channels to exchange information upon authorized request.

The travel industry must act now to identify the sparks of change and begin planning to distill meaning from Code Halos and turn this into competitive advantage.”

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