Huffington Post, UK: Cognizant’s Head of Media Consulting, UK and Ireland, Says Virtual Reality (VR) is Fast Becoming a Serious Consideration for Broadcasters

“Virtual reality (VR) is fast becoming a serious consideration for broadcasters looking to capitalize on live events,” says Chris Lawrence. “This is because the medium has been shown to increase attention rates, the possibility for engagement through VR cannot be ignored anymore.” Excerpts:

“Imagine donning a VR headset in your living room and being able to stand onstage with Eurovision artists or sit in the front row of the audience.

Virtual reality can offer a 360-degree field of vision accompanied by sound and even touch.

The opportunities do not stop with Eurovision though. BT Sport has just announced that it will be streaming the Champions League final in VR.

The technology also makes it much easier to deliver advertising or branded content, which broadcasters could use to further draw in advertisers.

Provided the content is good enough, viewers are less likely to take off the VR headset in the same way as they would switch channels during an ad break.

While there may be various possibilities for broadcasters when it comes to VR, this does not mean that they should flock to adopt it without undertaking due diligence.

Broadcasters and media companies should be testing what can be enhanced with VR by starting small, failing fast and scaling quickly.”

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