Enterprise Apps Tech, UK: Cognizant’s Head of Media Consulting for UK and Ireland Says Virtual Reality is Infiltrating the Business Landscape

“Interest in virtual reality is now gaining momentum. Innovative companies incorporate it into their processes,” says Chris Lawrence. “However, enhancing customer experience and performance through VR is just the beginning.” Excerpts:

“In every profession or trade, knowledge retention is a key issue in education and training.

A whole range of further possibilities will open up once VR is combined with the IoT and sensor technology. The data gathered will be able to be ‘seen’ and acted on immediately, leading to the rise of entirely new businesses and jobs.

In fact, our recent study showed that big data and analytics skills will be those most in demand in three years’ time.

And VR is not the only platform they should be looking at ― organizations also need to explore the impact of augmented reality (AR) and 360-degree video.

AR technology allows users to ‘be’ in the real world but with a digital layer added to it to provide some further context. Google Glass, HoloLens and Magic Leap are some examples of devices adding the AR layer. 360-degree video uses some of the same technology and similar devices, but it does not allow users to interact with their surroundings.

Businesses must turn their attention to these technologies now or risk losing out on a key learning period in an increasingly digital, diverse and competitive world.

Businesses should work with experts to find ways to merge strategy, design and technology seamlessly, either incorporating them into existing business strategies or creating news ones.

Savvy leaders would do well to begin piloting and exploring now as to whether AR, VR or 360-degree video could have a major impact on their business and increase its competitiveness.”

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