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Cognizant in the News

Business Standard: Cognizant’s Group Chief Executive for Technology and Operations Talks About the Company’s Strategy to Invest Ahead of the Curve

“We have a differentiated strategy whether it is our go-to-market strategy or how we look at financial,” says R. Chandrasekaran. “We have said that we will maintain margins at 19-20% range and the rest is reinvested into the business. This is helping us to invest and grow faster. We have always looked ahead and invest ahead of the curve, like building domain expertise that allows us to handle complex work.”

Chandrasekaran adds, “For us, both our traditional business (ADM) and the SMAC (social, mobile, analytics and cloud) stack grew this [September 2012-ended] quarter. The traditional business of application development and management allows us to gain market share, the SMAC strategy allows us to gain mindshare of customers. Though it is yet to become a significant part of the revenue we are seeing good traction in the business. We also saw a good growth in our consulting and infrastructure segment which is now 20% of the revenue.”

Noting that the company is conscious about growing business outside of the US, Chandrasekaran says, “We are pleased with the traction we have received. Our growth in Europe over the last few quarters has accelerated. APAC is growing well for us. We have never reported the rest of the world numbers but over the last two quarters we have started doing that which shows growth. Our investment in Latin America too should start delivering growth.”

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