Bloomberg: Cognizant’s Shift Toward Consulting is Paying Off

“Cognizant is working to create an image of quality over quantity,” writes Bloomberg. “The company has 5,500 consultants, up from fewer than 1,000 in 2010, pitching strategic advice on IT, mergers, and customer service to clients such as the New England Health Exchange Network and Singaporean retailer NTUC FairPrice.”

So far, Bloomberg notes, Cognizant, which was spun off from credit reporter Dun & Bradstreet in the 1990s, has focused on advising clients concerned that digital upstarts could take away their customers.

“Today, we’re sitting at the table helping to generate ideas on how you can improve your processes,” says Cognizant President Gordon Coburn.

“Our clients are asking the question, ‘Will I be Ubered?’ ” says Malcolm Frank, Executive Vice President for Strategy and Marketing. Thanks to the investments Cognizant has made in consulting, he says, the company’s become a good judge of which businesses are at risk. “We want people to think differently,” says Frank, “and look at problems through a new set of eyes.”

“Cognizant’s shift toward consulting appears to be paying off,” writes Bloomberg. “The other companies haven’t yet had Cognizant’s success. Forrester Research now ranks Cognizant among the top five global consulting firms, along with Accenture, IBM, Deloitte, and PwC. Forrester said in a July report that Cognizant is gaining traction as an increasingly strong technology-based transformation power.”

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