Retail Week, UK: Co-Director at Cognizant’s Center for the Future of Work Writes About Using In-Store Technology in Retail to Improve Customer Loyalty

“Innovations such as beacon-equipped mannequins and Apple Pay show that in-store technology is a rapidly evolving part of the retail sector,” writes Ben Pring. “As retail technology continues to develop, are retailers taking full advantage of the rewards that it can offer?” Excerpts:

“As consumers become more demanding and their shopping habits evolve, retailers should look more closely at how technology can better support their business.

Disruptive digital technologies, such as social, mobile, analytics and cloud technology as well as sensors, are already becoming mainstream.

It can be difficult to know which technologies to invest in but retailers should remember that digital development can have a significant impact on a business’ bottom line.

By offering customers ways to keep them engaged and encouraging purchasing loyalty, retailers can improve their in-store experience whilst simultaneously obtaining valuable data and customer insights.

The right digital experience can reveal what retail customers are interested in, what products they like and even predict future preferences.

By tapping into this data and analyzing it, companies can understand their customers better, react faster when needed and anticipate new requirements to drive future growth strategies, both in-store and online.”

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