Insurance Business, Australia: Co-Director of Cognizant’s Center for the Future of Work Says Data Analytics is a Game-Changer for the Insurance Business

Ben Pring says that the insurance industry should focus on foundational technology before it impacts other areas.

“Data analytics is a game-changing technology for the insurance business,” he says. “Analysis of data will help brokers and providers better understand which products to bring to market, which to offer to clients and prospects, and when to target these offers.”

Pring notes that data analytics will be the key to opening up other technological doors for the industry. While the rise of robotics may be seen over the next three years, Pring highlights that analysis of data will be the foundation for the development of more autonomous technology.

Data analysis will also help brokers continue to remain close to clients as customer expectations shift. “In this challenging environment, personalized and engaging customer experience becomes critical in not just attracting new customers, but also retaining existing ones,” Pring says.

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