Computer Business Review, UK: Cognizant’s President, Global Growth Markets Says Digital Technologies are Central to The FA; Cognizant to Support The FA's Transformation, Brand Evolution, and Fostering of Fan Loyalty

“We are pleased to be The Football Association’s exclusive digital transformation partner, helping encourage people from all walks of life to take part in the sport,” says Santosh Thomas. “Digital is about being able to access the content you want, when you want it, on the device of choice, all converging to provide an engaging experience. Excerpts:

“Potentially a game changer in the field of technology for The Football Association, Cognizant is to become a digital transformation partner for the organisation.

The partnership is at the core of The FA’s strategy to embrace the digital era and help players, fans and enablers get more from their football experiences than ever before whilst creating relationships with County Football Associations too.

Additionally, it hopes to bring a better experience to football fans by making it easier for them to locate their favourite teams through any handheld device from laptops to smartphones, no matter where they are.

‘Digital technologies are now central to everything The FA does and, as the digital transformation partner, Cognizant will support The FA as it innovates and transforms, evolves its brands to foster fan loyalty, and drives growth of the sport.’”

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